I Care C/77 Deep Violet

I-care conditioning color mask C/77 deep purple

The Elgon i-care Mask is a super-nourishing, ammonia-free coloring mask formulated to color, nourish, and regenerate hair in a single treatment. Thanks to its gentle formula, rich in conditioning active ingredients, it provides vibrant, luminous color while keeping the hair fiber soft, hydrated, and in perfect health.

The color C/77 – Intense Purple is ideal for enhancing, reviving or creating deep purple highlights on already colored or natural hair, with results that vary based on the starting color base.

Temporary color and treatment in one step.  Revive highlights or change your shade with no strings attached.

Who's it for:  For those who want to keep their color vibrant between dye treatments, or try new shades without the commitment of permanent coloring. Also perfect for neutralizing unwanted tones, enhancing natural highlights, or creating temporary looks for special occasions.

shades obtainable based on the starting color

The chromatic result varies significantly depending on the starting base: On a

base 5 (light brown) you get a dark and deep purple with intense reflections, barely perceptible in natural light

base 6 (dark blonde) the purple becomes more present, warm and enveloping

base 7 (medium blonde) the color is expressed with greater brightness, giving a saturated and defined purple

base 8 (light blonde) the result becomes lively and bright, with clearly visible purple reflections. 

base 9 (very light blonde) the purple lights up further, resulting bright and vibrant

base 10 (platinum blonde or white hair) you get the maximum color rendering: a pure, bright purple with great visual impact.

⚠️ Note: on dark bases (5-6) the result will be more subtle and visible mainly in the light. On light bases (8-10) the color expresses its maximum intensity.

How to use

shock action (for an immediate and intense result)

1. Apply a generous amount of the mask to dry hair , focusing on the ends and the most porous areas.
2. Leave to act for 15 minutes .
3. Rinse thoroughly and shampoo as usual.
4. Reapply the mask to towel-dried (not wet) hair .
5. Leave to act for another 10 minutes .
6. Rinse thoroughly with water.
7. ⚠️ Do not shampoo or apply other masks after the treatment.

maintenance action (to preserve the color over time)

1. Apply after shampooing on towel-dried hair .
2. Leave to act for 15 minutes .
3. Rinse thoroughly.
4. Proceed with your usual styling.

main benefits

• Direct coloring without ammonia — respects the hair structure
• Super-nourishing and conditioning action in a single step
• Vibrant and bright color with intense purple reflections
• Ideal for reviving existing colors or creating new highlights
• Suitable for professional and home use

 Product formula    Vegan Product 

✅  Free from SLS (Sodium Lauryl Sulfate)  

✅  Free from SLES (Sodium Laureth Sulfate) 

EDTA: yes, contains tetrasodium edta

complete inci

Aqua (Water/Eau), Cetearyl Alcohol, Propylene Glycol, Dicaprylyl Ether, Dicocodylt Hydroxyethylammonium Methosulfate, Ceteareth-20, Phenoxyethanol, Cetrimonium Chloride, Hydroxyethylcellulose, Polyquaternium-10, Parfum (Fragrance), Basic Violet 1, Polyacrylamide, CI 1-52, Isoparaffin, Basic Blue 99, Triethanolamine, Tetrasodium EDTA, Citric Acid, Laureth-7.

Content: 6.8oz Made in Italy