I Care C/17 Whie Platinum

i-care conditioning color mask  C/17 platinum white

The Elgon i-care Mask is a super-nourishing, ammonia-free coloring mask formulated to color, nourish, and regenerate hair in a single treatment. Thanks to its gentle formula, rich in conditioning active ingredients, it provides vibrant, luminous color while keeping the hair fiber soft, hydrated, and in perfect health.

The color C/17 – Platinum White is a direct color specifically formulated to neutralize unwanted yellow and golden undertones, giving pure and luminous white and platinum reflections to white, grey and bleached hair.

Temporary color and treatment in one step.  Revive highlights or change your shade with no strings attached.

Who's it for:  For those who want to keep their color vibrant between dye treatments, or try new shades without the commitment of permanent coloring. Also perfect for neutralizing unwanted tones, enhancing natural highlights, or creating temporary looks for special occasions.

Obtainable shades based on the starting color

The color C/17 Platinum White is a direct pigment that, to express itself at its best, requires a very light base. On dark or medium bases (from base 4 to base 8), the color cannot deposit visibly and the result will be practically imperceptible. The color is recommended for bases 9 to 10 (platinum blonde, white or highly bleached hair), where it performs a dual action: it eliminates unwanted yellow from white and platinum hair and creates pure, cool, and luminous platinum white highlights for a flawless and refined result.

⚠️ Important: To achieve the desired result, it is essential to start with a perfectly bleached base 10 or natural white/gray hair. On any other base, the pigment will not be visible.

Main benefits

• Direct coloring without ammonia — respects the hair structure
• Super-nourishing and conditioning action in a single step
• Neutralizes yellow and unwanted shades on white and platinum hair
• Gives pure, cool and luminous platinum white reflections
• Suitable for professional and home use

active ingredients — product formula

• Cetearyl Alcohol — emollient and conditioning
• Dicaprylyl Ether — lightness and softness
• Polyquaternium-10 — conditioning, anti-frizz
• Cetrimonium Chloride — detangling and polishing
• Hydroxyethylcellulose — natural thickener
• Direct purple/blue pigments — neutralize yellow and give platinum highlights

Vegan product 

✅ SLS (Sodium Lauryl Sulfate) Free — ✅ SLES (Sodium Laureth Sulfate) Free — ⚠️ Contains Tetrasodium EDTA as a stabilizing chelating agent.

Content:6.8oz | Made in Italy